Its designer and its swish with a Prada logo on the phone, a Prada leather protective case and in a Prada box; that these days serves as a jewellery box for me. Not that I brought it because of its designer labels but because of its amazing features.
Phones with color screens and cameras were on the rise the Nokia 8210 was heading the way as one of the first truly popular phones in this league and then it came; the Razr.
In the last 10 years the media has changed vastly at a speed it is almost impossible to contend with this phenomena mostly contained by the phrase the iPod generation. Media has become on the spot, user demanded, user generated content that is governed by the user themselves as they consume more media then ever: without knowing they are doing it. This leads to new challenges for media buyers and planners rolling out the multimedia rich campaigns that audiences have come to expect as a part of a companies professional credentials.