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All posts by Catherine Wiltshire

The Rise of New Media and its effect on advertising

The Rise of New Media and its effect on advertising

In the last 10 years the media has changed vastly at a speed it is almost impossible to contend with this phenomena mostly contained by the phrase the iPod generation. Media has become on the spot, user demanded, user generated content that is governed by the user themselves as they consume more media then ever: without knowing they are doing it. This leads to new challenges for media buyers and planners rolling out the multimedia rich campaigns that audiences have come to expect as a part of a companies professional credentials.

Air Asia Fooling around with forms

Air Asia Fooling around with forms

The challenge today is to recreate the Air Asia native App style on a jQuery mobile default template. Three pages have been chosen to be imitated the Air Asia home page, menu page and the online check in. I used the open source script for

Absolute Radio A complete style overhaul

Absolute Radio A complete style overhaul

Today I am transforming the default jQuery mobile template into the Absolute Radio Native application which is very striking with its bold purples and unique looking design. Luckily the actual layout does not move too far from the old default jQuery mobile. This is a

Download is coming and the line ups getting fat

Download is coming and the line ups getting fat

Richie Sambora has been added to the already full to the brim plastic cup of rock and metal music that is Download Festival Turbowolf, Cytota, The Temperance Movement, Nothing More, Dead City Streets and Goldray also join line-up Richie Sambora best known as the founding

Sticky PostThe Big Write

The Big Write for The Big Kids

Three experts from the world of children’s publishing were In East London this week giving advice on Getting Published. Julia Eccleshare the children’s Books Editor of the guardian, Anne McNeil who oversees the children’s list at Hodder and Jodie Marsh; partner of united agents and representative of 80 children’s writers.